Monday, January 2, 2012

The Simple Postcard.

 An oversized postcard is one of the most effective and economical marketing tools out there. Use it to introduce a new product, followup an email query or as a thank you, but be sure the image on the front is crisp, well-lit and uncluttered and that vitals can be found at quick glance on the back. If editors are stirred by the image, they will go directly to the website or reach out on the spot. Barbara Beach, owner of B.b., a vintage inspired children's clothing line based in Charleston, SC, hits the mark with this postcard, though I might suggest adding the name of the line on the bottom right front of the postcard in a beautiful font.

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