Sunday, January 8, 2012
Bright Idea!
Editors create stories around popular culture and current events. One clever way to predict ideas editors may be hatching is to look at the calendar of major museum exhibits. If the MoMA, for example, has a Mark Rothko exhibition slated for May, then you can bet fashion editors would tie it in to spring's color-block runway offerings. Relating news or current events to your pitch, no matter how loose the reference, shows that you are working to connect the dots and may also give an editor an idea they can use.
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