Perfecting the Pitch: my latest Biz Ladies post for Design Sponge

Is the press release dead?  Not exactly, but most editors don't want to see them in their inbox. So what do editors and bloggers want/need? It's all right here in my latest post for Design Sponge.

courtesy of Design Sponge

Pitch vs. Newsletter Blast. I say, both!

I received a great question yesterday asking if a pitch in a click-through newsletter format was a good idea. My first reaction is no. A pitch should be personalized and any signal to an editor that you have sent this to every media contact on your list--no matter how punchy or beautifully designed--will send them reaching for the delete button.

That said, a newsletter-style blast to your media contacts in between your pitch time, like this example below, is a great way to stay fresh in the editor's mind and to, perhaps, showcase a collection standout. In much the same way that an oversized postcard keeps your brand presence on the editor's desk, a pretty picture attached to a timely idea does the same trick, minus the postage!