.............that the SINGLE MOST IMPORTANT THING you can do to create a positive relationship with editors and writers is to return their calls or emails right away? It's idiot simple in reasoning, but so few people get this basic reality and respond accordingly.
Editorial staffs function on a series of production deadlines so when one editor holds up the page, they hold up three other editors behind them. Deadlines in the digital world are even tighter and there are fewer people to help you meet them.
Respond to every editor’s request with creativity, courtesy, quality, and lightning speed. Over time, you’ll become a “go-to” source and the first person that editor will reach out to the next time there is an opportunity or even a last-minute spot to fill.