Sunday, July 29, 2012

What's Your Story?

What's the one thing that differentiates your brand from the next company doing or making the same thing? Your story! Notice how many brands now feature their story prominently in their packaging.
Today's example: Old Mill Kettle Corn
It's perfect in every way (gluten free, non-gma, zero trans fat) and it's delicious. But when I turned the bag over to find that their flagship store was just a few counties away in Chickamauga, Georgia, I was immediately invested.    

Posted by at 8:08 PM
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2 comments:

  1. Jasmine PahlJuly 29, 2012 at 8:26 PM

    Great point. I love the use of the word invested. The same as a character in a film, our brand's story is what helps people identify with us an feel that being a part of our movement extends who they are. Thanks for all the great content AF!!

    ReplyDelete
  2. Tasha HusseyJuly 29, 2012 at 8:54 PM

    I will check them out. Gluten free and local! win win!

    ReplyDelete

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