Thursday, July 26, 2012

An example of a perfect Contact page........and why it matters to an editor

On the top on the list of PRIORITIES for most of the brands I consult is to add a name, direct email and phone number for media inquiries to their Contact page. If an editor has to fill out a form in order to get your attention, they're more likely to abandon ship and reach out to someone they can contact directly. But this morning's phone consult was a happy surprise. Emilie Sennebogen of Love Your Mama, a handmade small-batch beauty company, makes it very clear that she's prepared for press and available for editorial inquiries. In fact her call to action is so cute she's all but encouraging it!

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