If my AmericasMart Atlanta, Get Press Ready! workshop attendance was a barometer of the marketplace and the changing landscape of communications, Recipe for Press is going to be a best-seller! Brands know they must do their part to convey their story and connect with the consumer and they know that this must be an internal initiative. Recipe for Press is their new blueprint! Similarly, this morning's talk at Bauder College (who has adopted Recipe for Press as supplemental text to their fashion merchandising program) led to a great conversation between professors and students. Thank you both for inviting me!