Failing to read the publication you are pitching!
Magazines (and blogs!) have
working formulas with pages that are formatted similarly every
day/week/month. Could your idea be
plugged on to the page you're pitching as it currently exists? Then it’s likely
a good fit. Similarly, don’t expect an editor to cover services or feature
experts when their pages are all product-driven. Do your homework first before
reaching out.
Forgetting to personalize the pitch.
Recognize the
editor or blogger you are pitching and then launch in with a concise,
well-written paragraph or two. Gone are
the days of stiff, page-long press releases. Include in the email a crisp
well-lit image and that is enough to pique an editor’s interest. If they want
to know more, they’ll go directly to your blog, so make sure that it is fine
tuned and ready for press before reaching out.
Sending attachments and high-resolution
images.
Embed one low-res (72 dpi)
image into the email instead of sending large files that slow or clog an inbox. Editors don't open attachments. They're just a one-way ticket to trash.
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